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How to Automate Instagram DMs Using Manychat (Step-by-Step Tutorial):Â
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If you’ve ever seen a creator say, “Comment the word FREE and I’ll DM you the link!” they’re most likely using Manychat.
Manychat is one of the most powerful automation tools for creators and businesses who want to save time, boost engagement, and grow their audience, especially on Instagram.
In this quick guide, I’ll show you exactly how to set up auto-DMs from Instagram comments using Manychat, and why it’s a game-changer for lead generation and growth.
What Is Manychat?
Manychat is a marketing automation platform that connects with:
Instagram
Facebook Messenger
WhatsApp
SMS & Email
It helps you automate DMs, capture leads, follow up with customers, and build chat-based funnels, all without coding.
For creators and entrepreneurs, it’s an amazing tool to:
âś… Send DMs automatically when someone comments
âś… Build a chatbot that replies to FAQs
âś… Share links, free resources, or discounts instantly
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1/-How to Automate Instagram DMs from Comments (in under 5 minutes)
🔹 Step 1: Sign up on Manychat.com
Create a free account and connect your Instagram Business account.
🔹 Step 2: Go to Auto-DM from Comments
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🔹 Step 3: Choose the Instagram post
Select the post you want to automate, this can be a Reel, Photo, or Video.
🔹 Step 4: Set the Trigger Word
This is the keyword that someone must comment to trigger the DM.
Examples: “discount”, “link”, “guide”, “yes”
🔹 Step 5: Customize the DMs
First message: thank the person or ask a quick question
Second message: deliver the value (link, PDF, tool, discount)
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🔹 Step 6: Personalize the button label
You can change it to “Get the Guide” or “Send Me the Tool” to match your style.
🔹 Step 7: Enable Comment Reply
This makes your post reply with something like “Check your DMs 👀”, it boosts trust and engagement.
🔹 Step 8: Click Go Live and you’re done!
Now every time someone comments your trigger word, they instantly get a DM from you.
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🎥 Watch the step-by-step video tutorial here:
How to Automate DMs from Instagram Comments with Manychat
Ready to Try It?
You can start using Manychat for free right now and set up your first automation in just a few minutes.
👉 First Month FREE of Manychat Pro !
Whether you’re a content creator, coach, or entrepreneur, this is one of the smartest ways to scale your communication and turn engagement into growth.
