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How to Automate Instagram DMs Using Manychat (Step-by-Step Tutorial):
If you’ve ever seen a creator say, “Comment the word FREE and I’ll DM you the link!” — they’re most likely using Manychat.
Manychat is one of the most powerful automation tools for creators and businesses who want to save time, boost engagement, and grow their audience — especially on Instagram.
In this quick guide, I’ll show you exactly how to set up auto-DMs from Instagram comments using Manychat — and why it’s a game-changer for lead generation and growth.
What Is Manychat?
Manychat is a marketing automation platform that connects with:
Instagram
Facebook Messenger
WhatsApp
SMS & Email
It helps you automate DMs, capture leads, follow up with customers, and build chat-based funnels — all without coding.
For creators and entrepreneurs, it’s an amazing tool to:
✅ Send DMs automatically when someone comments
✅ Build a chatbot that replies to FAQs
✅ Share links, free resources, or discounts instantly
1/-How to Automate Instagram DMs from Comments (in under 5 minutes)
🔹 Step 1: Sign up on Manychat.com
Create a free account and connect your Instagram Business account.
🔹 Step 2: Go to Auto-DM from Comments
🔹 Step 3: Choose the Instagram post
Select the post you want to automate — this can be a Reel, Photo, or Video.
🔹 Step 4: Set the Trigger Word
This is the keyword that someone must comment to trigger the DM.
Examples: “discount”, “link”, “guide”, “yes”
🔹 Step 5: Customize the DMs
First message: thank the person or ask a quick question
Second message: deliver the value (link, PDF, tool, discount)
🔹 Step 6: Personalize the button label
You can change it to “Get the Guide” or “Send Me the Tool” to match your style.
🔹 Step 7: Enable Comment Reply
This makes your post reply with something like “Check your DMs 👀” — it boosts trust and engagement.
🔹 Step 8: Click Go Live — and you’re done!
Now every time someone comments your trigger word, they instantly get a DM from you.
🎥 Watch the step-by-step video tutorial here:
How to Automate DMs from Instagram Comments with Manychat
Ready to Try It?
You can start using Manychat for free right now and set up your first automation in just a few minutes.
👉 First Month FREE of Manychat Pro !
Whether you’re a content creator, coach, or entrepreneur — this is one of the smartest ways to scale your communication and turn engagement into growth.
